Website Redesign — Before & After
February 2026 refresh of expiredsolutions.com
Hero Section
Before
- • Generic dark gradient background
- • "Stop losing to shrinkage. Start winning with AI."
- • No background imagery
- • No entrance animations
After
- • AI-generated hero image of grocery produce with scanning overlay, used as subtle background
- • Punchier headline: "Every scan saves money."
- • Cleaner subhead: "Cut shrink by 30%..."
- • Fade-in-up animations on load
New AI-Generated Images
Hero: Produce section with AI scanning overlay
Merchant using tablet in store
Shopper scanning produce with phone
Copy Improvements
Before
"Food Waste is a $18 Billion Problem"
After
"$18B Lost to Spoilage. Every Year."
Before
"AI-Powered Perishables Management"
After
"One Platform. Two Superpowers."
Before
"Scan produce with your camera, track your fridge..."
After
"Point your camera. Get a freshness score. Track your fridge. Never waste food again."
Design Improvements
- ✅ Subtle entrance animations (fadeInUp with staggered delays)
- ✅ Hero background image with gradient overlay for depth
- ✅ Merchant card with subtle background image accent
- ✅ Shopper section with lifestyle image backdrop
- ✅ All sub-pages verified: merchants.html, shoppers.html, about.html, investors.html exist and load
- ✅ Nav link consistency fixed (desktop "For Shoppers" pointed to #shoppers anchor, mobile pointed to /shoppers.html)